The difference between brand and mission

Previously aired on the Meet Maureen Facebook live series for Nonprofit Accidental Techies, in this episode of Soar, Maureen Wallbeoff interviewed Soar host, Taylor Shanklin.

We thought it was such a fun conversation on branding, that we asked Maureen if we could share it here on the Soar podcast.

Maureen and Taylor sat down to talk about:

• How to define brand
• What's the difference between brand and mission
• How to get specific in your branding

Check out Meet Maureen at The Accidental Techie with Maureen Wallbeoff on Facebook. Maureen hosts important tech topics every Friday at noon EST.